Working as Junior Digital Designer at Laura Ashley, I was responsible for designing features for both home and fashion, creating accompanying promotional graphics, and managing the day-to-day updating of the website.

This landing page was created to promote the vast choice of fit of the trousers range, with a focus on a particular best-selling model sold in two new coming different lengths.

The UX is meant to provide the easiest and quicker experience: shoppers click through sliding carousels to not only see a variety of trouser styles but to transition between outfit inspiration as well. The rich photography allows customers to see exactly how every pair of trousers can be styled with other items.